Insights

Thoughts, practical ideas and lessons from building better restaurant experiences.

How to Create a QR Code Menu for Your Restaurant (Free Step-by-Step Guide) — Creating a QR code menu is easy. Creating one that guests genuinely enjoy using is much harder. In this guide, we share practical advice from building BellQR inside a real restaurant, covering everything from choosing the right platform to designing a menu that helps guests make confident decisions.

Why the Best Restaurant QR Menus Help Guests Decide — What six months of quietly watching restaurant guests taught me about designing better menus.

The Biggest Mistake Restaurants Make With QR Menus — Most people don't hate QR menus. They hate bad digital experiences. After six months of watching real guests use our menu, I realised the industry has been solving the wrong problem.

Why Modern Restaurants Are Moving to QR Menus (And Why We Ended Up Building Our Own) — Most QR menus were designed to replace paper menus. We believed they should create a better experience for guests instead. This is the story of how a problem at my wife's restaurant, years spent building Hotjar, and an obsession with user experience led to the creation of BellQR.